Post-heroic heroism: Embedded masculinities in media framing of Australian business leadership

نویسندگان

چکیده

Over time, the relevance of heroic leadership to contemporary corporate environments has been questioned, with media coverage arguing there is a need for alternate, post-heroic forms leadership. Using multimodal analysis, we show how two leading Australian business magazines frame in response this debate, identifying three distinct frames The first emphasizes masculinized as normative which reinforces gendered assumptions through differential framing men and women’s We then argue (re)frames variation further frames; by subsuming feminized attributes into repertoire ‘softer masculinities’ construction hero, both applied exclusively men’s This (re)framing significant implications perceptions credible

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ژورنال

عنوان ژورنال: Leadership

سال: 2021

ISSN: ['2715-0399']

DOI: https://doi.org/10.1177/17427150211049600